The Philippines is the texting capital of the world. Both young and old carry a handset with them anywhere they go. This is the reason why a lot of handheld devices are introduced in the Philippine market. One of the most sought after handheld device companies in the Philippines is Nokia. The Philippines is said to be a strong Nokia market even after the introduction of affordable smartphones.
Nokia has been successful in addressing the consumer’s varying needs. The company makes sure that they are addressing the market with the perfect product, just what the market actually needs. Since Filipinos started their love affair with handheld phones, Nokia remains to be the leading choice.
As the years go by, various handsets have been introduced in the Philippine market including Blackberry, Samsung, Sony Ericson, iPhone, and the affordable Cherry Mobile and MyPhone. The introduction of such handsets has significantly affected the total sales of Nokia. To keep up with the tight market competition, Nokia launched its standard flagship namely the Lumia 710 and Lumia 800. Despite the tight market competition, Nokia has been able to regain its sale.
A survey was conducted in the Philippine market and the survey showed that a lot of Filipinos still prefer Nokia handset because it has been able to provide the actual needs of the consumers. The primary goal of Nokia is to continue to create innovative handsets so that people from all over the world can stay connected with the things/persons that matter to them.
What will the future of Nokia in the coming years? Well, these remains to be a mystery that will be unfold in the coming years. The only thing that is clear today is that the Philippine market still prefers Nokia handset, despite the strong market competition in the market today.
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